Coca-Cola CEO says it waited too long to make a sparkling water brand

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James Quincey, the CEO of The Coca-Cola Company, speaks during an interview with CNBC on the floor at the New York Stock Exchange, December 9, 2019.

Brendan McDermid | Reuters

Coca-Cola CEO James Quincey said that the beverage giant waited too long to make a sparkling water brand.

“We should’ve done AHA, yeah, sooner,” Quincey said at the Beverage-Digest Future Smarts conference on Monday.

Coke is readying itself for its first new brand launch in more than a decade. The…



Source cnbc.com

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